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Research papers

Enhancing the flow of meaning across cultural borders of mind and land

This paper examines some nine qualitative procedures intended to increase the meaningfulness of qualitative data obtained from diverse cultures. These devices are not new or unfamiliar. This paper makes a case for using these tools more deliberately...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Author: Priya Tandan
Company: KANTAR TNS Malaysia
November 1, 1997
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Citation

Tandan, P. (1997a, November 01). Enhancing the flow of meaning across cultural borders of mind and land. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/enhancing-the-flow-of-meaning-across-cultural-borders-of-mind-and-land